After the record-breaking "Hello" and "When We Were Young," this latest single provides a welcome bit of levity. She is a consistent show-stopper, as oxymoronic as that sounds, and nearly every song on that album could have been a single. Adele's fans are some of the most devoted, and with good reason. So what do Adele's "Send My Love" lyrics mean?Īdele released her third album, 25, last November, and it is was no surprise that it was number one on the Billboard for 10 consecutive weeks. Like the song, the video is pared down - it's just Adele in front of a black background the artistic decision puts Adele's voice and the lyrics at the forefront. During the Billboard Music Awards on Sunday night, Adele took advantage of the captive music-loving audience to debut her new video for her very catchy single, "Send My Love (To Your New Lover)." The music video was directed by Patrick Daughters, who has collaborated with the likes of the Yeah Yeah Yeahs, Muse, and Kings of Leon.
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